Google’s Sundar Pichai reveals why Bard branding is out, Gemini is in
"Gemini represents the future frontier of AI," says Sundar Pichai on launch of new Gemini Advanced subscription.
Goodbye Google, hello Gemini. (Image: CNBC/YouTube)
Google last week announced a major rebranding for Bard. Alongside the rebrand, Gemini unveiled Gemini Advanced, a $20 per month subscription service giving users access to Gemini Advanced, the company’s “most capable AI assistant to date.” The rebranding signals Gemini going all-in on AI, with CEO Sundar Pichai saying the new name “represents our approach overall in building the most capable and responsible AI models.”
In an exclusive CNBC interview, Pichai explained the reasoning behind the rebrand. “It really made sense to evolve it to be Gemini, because that’s the underlying Gemini model when you use it,” he said. “I think the way we’ll keep advancing our models, users can experience it directly.”